MediaAlpha, Inc.MAXNYSE

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Overview Charts News Fundamentals Key Metrics TTM Financials Earnings Growth Rating Analysts Institutional Peers Historical

Analyst Sentiment

Analysts lean bullish — 63% recommend buying.

Consensus Rating

Buy

8 analysts·Limited coverage

63%

Rating Distribution

Strong Buy

00%

Buy

563%

Hold

225%

Sell

113%

Strong Sell

00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see significant upside — consensus target 34% higher.

Bear Case

$13.50

+34%

Consensus

$13.50

+34%

Bull Case

$13.50

+34%

Price Range8 analysts

Low

Consensus

High

$13.50

Current Target

Current Price

$10.08

Upside to Target

$3.42

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

2026E$0.99(4 analysts)

Actual

Estimate

Range (Low–High)

Stock Alarm Pro

Forward Growth Estimates (YoY)

FY2027

Rev+10.73%

EPS+22.44%

FY2028

Rev+2.69%

EPS+10.45%

FY2029

Rev+6.44%

EPS+8.21%

Earnings Surprises

Beat rate:75%(9/12 quarters)

Avg surprise:+95.4%

Beat

Miss

Inline

Estimate

Based on reported EPS vs consensus estimate.

Recent Analyst Actions

Oct 31, 2025Goldman Sachs

MediaAlpha price target raised to $13.50 from $12 at Goldman Sachs

Target:$13.50

+3.1%from $13.10

Oct 14, 2025Goldman Sachs

Goldman Sachs cuts MediaAlpha to Neutral, cautious on Health segment growth

Target:$12.00

+7.0%from $11.21

Apr 3, 2025BMO Capital

MediaAlpha price target lowered to $23 from $27 at BMO Capital

Target:$23.00

+173.8%from $8.40

Dec 4, 2024RBC Capital

MediaAlpha (MAX) PT Lowered to $20 at RBC Capital on FTC Settlement Uncertainty

Target:$20.00

+70.7%from $11.71

Aug 20, 2024Goldman Sachs

MediaAlpha Positioned for Strong Growth in Expanding Insurance Digital Advertising Market, Says Goldman Sachs

Target:$20.00

+17.2%from $17.06

May 28, 2024RBC Capital

MediaAlpha (MAX) PT Raised to $23 at RBC Capital

Target:$23.00

+26.0%from $18.26

Dec 20, 2022J.P. Morgan

JP Morgan Upgrades MediaAlpha to Overweight, Raises Price Target to $14

Target:$14.00

+32.1%from $10.60

Aug 9, 2022Citigroup

Citigroup Maintains Neutral on MediaAlpha, Lowers Price Target to $12

Target:$12.00

+28.5%from $9.34

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