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The Procter & Gamble CompanyPGNYSE
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OverviewIntelligenceChartsNews

Analyst Sentiment

Analysts lean bullish — 70% recommend buying.

Consensus Rating
Buy
23 analysts·High coverage
70%
Rating Distribution
Strong Buy
00%
Buy
1670%
Hold
730%
Sell
00%
Strong Sell
00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see modest upside — consensus target 7% higher.

Bear Case
$150.00
-5%
Consensus
$167.67
+7%
Bull Case
$179.00
+14%
Price Range23 analysts
Low
Consensus
High
$150.00
$179.00
Current Target
Current Price
$157.43
Upside to Target
$10.24

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

2026E$6.96(12 analysts)
P/E24x
Current: 23.5x
Actual
Estimate
Range (Low–High)
Stock Alarm Pro
Forward Growth Estimates (YoY)
FY2027
Rev+2.78%
EPS+5.33%
FY2028
Rev+3.41%
EPS+6.19%
FY2029
Rev+4.44%
EPS+4.23%

Earnings Surprises

Beat rate:92%(11/12 quarters)
Avg surprise:+3.7%
Beat
Miss
Inline
Estimate
Based on reported EPS vs consensus estimate.

Recent Analyst Actions

Feb 17, 2026Wells Fargo
Procter & Gamble price target raised to $177 from $165 at Wells Fargo
Target:$177.00
+10.6%from $160.07
Jan 23, 2026UBS
Procter & Gamble price target raised to $170 from $161 at UBS
Target:$170.00
+12.5%from $151.06
Jan 23, 2026Wells Fargo
Procter & Gamble price target raised to $165 from $158 at Wells Fargo
Target:$165.00
+10.1%from $149.93
Jan 16, 2026Barclays
Procter & Gamble price target raised to $155 from $151 at Barclays
Target:$155.00
+7.4%from $144.37
Jan 14, 2026UBS
Procter & Gamble price target lowered to $161 from $176 at UBS
Target:$161.00
+9.9%from $146.54
Jan 7, 2026Piper Sandler
Procter & Gamble assumed with a Neutral at Piper Sandler
Target:$150.00
+7.2%from $139.91
Jan 5, 2026Wells Fargo
Procter & Gamble price target lowered to $158 from $170 at Wells Fargo
Target:$158.00
+12.8%from $140.03
Dec 16, 2025Jefferies
Procter & Gamble upgraded to Buy from Hold at Jefferies
Target:$179.00
+23.3%from $145.21
Dec 8, 2025Barclays
Procter & Gamble price target lowered to $151 from $153 at Barclays
Target:$151.00
+5.3%from $143.45
Oct 27, 2025Morgan Stanley
Procter & Gamble price target lowered to $175 from $180 at Morgan Stanley
Target:$175.00
+15.5%from $151.46
Oct 8, 2025UBS
Procter & Gamble price target lowered to $176 from $180 at UBS
Target:$176.00
+16.6%from $150.92
Oct 1, 2025Barclays
Procter & Gamble price target lowered to $153 from $164 at Barclays
Target:$153.00
-0.4%from $153.65
Jul 31, 2025Barclays
Procter & Gamble price target raised to $164 from $161 at Barclays
Target:$164.00
+7.3%from $152.88
Jul 30, 2025UBS
UBS Reiterates Buy Rating on Procter & Gamble (PG)
Target:$180.00
+16.2%from $154.94
May 1, 2025Redburn Partners
Procter & Gamble downgraded to Neutral from Buy at Redburn Atlantic
Target:$161.00
+0.6%from $159.98
Apr 25, 2025Morgan Stanley
Procter & Gamble price target lowered to $180 from $191 at Morgan Stanley
Target:$180.00
+12.5%from $160.06
Jan 23, 2025Barclays
Procter & Gamble price target raised to $159 from $155 at Barclays
Target:$159.00
-3.5%from $164.74
Dec 5, 2024Jefferies
Jefferies Reiterates Hold Rating on Procter & Gamble (PG)
Target:$174.00
-1.0%from $175.69
Nov 22, 2024Stifel Nicolaus
Procter & Gamble (PG) PT Raised to $167 at Stifel
Target:$167.00
-5.3%from $176.28
Oct 21, 2024Truist Financial
Procter & Gamble price target raised to $180 from $175 at Truist
Target:$180.00
+6.1%from $169.64
Oct 21, 2024RBC Capital
Procter & Gamble Reports Q1 Earnings Beat, But Analysts Highlight Ongoing Concerns Over China Impact
Target:$164.00
-3.0%from $169.00
Oct 21, 2024D.A. Davidson
Procter & Gamble (PG) PT Raised to $160 at DA Davidson
Target:$160.00
-5.3%from $169.01
Oct 21, 2024Raymond James
Procter & Gamble (PG) PT Raised to $190 at Raymond James
Target:$190.00
+10.9%from $171.28
Oct 9, 2024D.A. Davidson
Procter & Gamble initiated with a Neutral at DA Davidson
Target:$159.00
-6.1%from $169.27
Oct 4, 2024Goldman Sachs
Goldman Sachs Reiterates Neutral Rating on Procter & Gamble (PG)
Target:$164.00
-2.9%from $168.88

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