
Sally Beauty Bets on TikTok Shop to Strengthen Omnichannel Strategy
SBH taps TikTok Shop to boost omnichannel reach, aiming to convert social discovery into sales as e-commerce growth and category strength support its push.
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SBH taps TikTok Shop to boost omnichannel reach, aiming to convert social discovery into sales as e-commerce growth and category strength support its push.

The beauty retailer builds on marketplace momentum to meet consumers where discovery and beauty culture collide PLANO, Texas, March 19, 2026 /PRNewswire/ -- Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. The move marks the latest step in the retailer's expanding marketplace strategy and continued focus on discovery-driven shopping experiences.

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ArrowMark Colorado Holdings LLC lowered its position in Sally Beauty Holdings, Inc. (NYSE: SBH) by 36.0% during the undefined quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 2,053,395 shares of the specialty retailer's stock after selling 1,153,869 shares during the period. ArrowMark

Sally Beauty (SBH) reported earnings 30 days ago. What's next for the stock?

Chicago, March 10, 2026 (GLOBE NEWSWIRE) -- Circana, LLC today announced a new multiyear agreement with Sally Beauty Holdings (SBH), the leader in professional hair color, to implement a collaborative supply chain solution. This strategic partnership will empower both Sally Beauty and Beauty Systems Group (BSG) with an advanced technology platform designed to enhance business planning capabilities and optimize performance.

COLORfest is a month-long celebration of hair and nail color across Sally Beauty stores and online nationwide — headlined by an immersive pop-up experience in Los Angeles PLANO, Texas, March 9, 2026 /PRNewswire/ -- Sally Beauty , the industry-leading destination for professional-quality hair color, hair care, and nails, announces the launch of COLORfest, a month-long celebration of hair and nail color that brings together immersive experiences, expert guidance, and curated product offerings. As part of the campaign, Sally Beauty will debut an immersive, free-to-attend pop-up event on Saturday, Mar. 14 at The Grove in Los Angeles from 10:00 a.m.

American Century Companies Inc. lifted its stake in Sally Beauty Holdings, Inc. (NYSE: SBH) by 174.4% during the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 1,660,831 shares of the specialty retailer's stock after purchasing an additional 1,055,669 shares

Sally Beauty Holdings, Inc. (NYSE: SBH - Get Free Report) has been given a consensus rating of "Hold" by the seven brokerages that are covering the firm, Marketbeat.com reports. One investment analyst has rated the stock with a sell recommendation, three have issued a hold recommendation and three have issued a buy recommendation on the company.

SBH's color sales climb 8% in Q1 as LCOD boosts customer spend and engagement, supporting its Fuel for Growth targets.

The 13-stop HBCU campus tour brings products, education, and representation directly to students PLANO, Texas, Feb. 27, 2026 /PRNewswire/ -- Sally Beauty , the industry-leading destination for professional-quality hair color, hair care and nails, announces the continuation of its Rooted in Success campaign. Launched in 2024, the platform is dedicated to uplifting and celebrating community along with the next generation of beauty.

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Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Sally Beauty (SBH) remains a buy, as its turnaround strategy drives EPS growth through cost savings, store closures, and disciplined capital allocation. SBH now expects EPS between $2.02 and $2.10, with a continued focus on margin preservation. The company is expanding into fragrances and skincare, remodeling select stores, and leveraging strong demand for private-label products to support incremental growth.

Sally Beauty Holdings, Inc. delivered a double-line beat in fiscal Q1, supporting a hold rating at current valuations. SBH's comparable sales were flat, but gross margin expanded 40 basis points to 51.2%, reflecting improved profitability despite store closures. Adjusted EPS rose 12% to $0.48, with management slightly raising FY EPS guidance to $2.06 and maintaining a strong balance sheet.

SBH lifts the low end of its FY26 EPS outlook after Q1 earnings top estimates, even as sales witness modest growth.

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Bryce Point Capital LLC acquired a new position in Sally Beauty Holdings, Inc. (NYSE: SBH) during the undefined quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor acquired 35,034 shares of the specialty retailer's stock, valued at approximately $570,000. Other institutional

Sally Beauty Holdings delivered Q1 FY2026 results above expectations, with revenue of $943.2 million and strong adjusted EPS despite mixed profitability metrics. SBH's ongoing cost-cutting initiatives and strategic exits from low-margin operations are driving improved efficiency, with annual savings targeted at $120 million by year-end. Management raised FY2026 adjusted EPS guidance and expects revenue between $3.71–$3.77 billion, supporting continued bullishness and a maintained 'strong buy' rating.

Sally Beauty Holdings, Inc. (SBH) Q1 2026 Earnings Call Transcript