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Sally Beauty Holdings, Inc.SBHNYSE
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OverviewChartsNewsFundamentalsEarningsAnalysts

Analyst Sentiment

Analysts are neutral — opinion is divided on direction.

Consensus Rating
Hold
26 analysts·High coverage
23%
Rating Distribution
Strong Buy
00%
Buy
623%
Hold
1662%
Sell
415%
Strong Sell
00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see modest upside — consensus target 7% higher.

Bear Case
$14.00
-8%
Consensus
$16.33
+7%
Bull Case
$19.00
+25%
Price Range26 analysts
Low
Consensus
High
$14.00
$19.00
Current Target
Current Price
$15.22
Upside to Target
$1.11

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

Earnings Surprises

Recent Analyst Actions

Jan 21, 2026Raymond James
Raymond James upgrades Sally Beauty on more consistent growth
Target:$19.00
+18.4%from $16.05
Jan 15, 2026Morgan Stanley
Sally Beauty price target raised to $14 from $13 at Morgan Stanley
Target:$14.00
-9.7%from $15.50
Jan 14, 2026Jefferies
Sally Beauty assumed with a Hold at Jefferies
Target:$16.00
+1.1%from $15.83
Nov 14, 2025Morgan Stanley
Sally Beauty price target raised to $13 from $10 at Morgan Stanley
Target:$13.00
-5.5%from $13.76
Oct 28, 2025Jefferies
Sally Beauty price target raised to $14.50 from $12.80 at Jefferies
Target:$14.50
-5.0%from $15.27
Nov 15, 2024D.A. Davidson
Sally Beauty Holdings (SBH) PT Raised to $13 at DA Davidson
Target:$13.00
-5.7%from $13.78
Jul 11, 2024Piper Sandler
Sally Beauty price target lowered to $13 from $14 at Piper Sandler
Target:$13.00
+30.8%from $9.94
May 15, 2024D.A. Davidson
Sally Beauty Holdings (SBH) PT Lowered to $12 at DA Davidson
Target:$12.00
+5.1%from $11.42
Apr 9, 2024Piper Sandler
Piper Sandler Reiterates Overweight Rating on Sally Beauty Holdings (SBH), 'Retail preference remains high'
Target:$16.00
+48.8%from $10.75
Feb 6, 2023D.A. Davidson
DA Davidson Maintains Neutral on Sally Beauty Holdings, Raises Price Target to $17
Target:$17.00
-1.3%from $17.23
Dec 15, 2022Piper Sandler
Piper Sandler Initiates Coverage On Sally Beauty Holdings with Overweight Rating, Announces Price Target of $15
Target:$15.00
+22.7%from $12.22
Nov 14, 2022D.A. Davidson
DA Davidson Maintains Neutral on Sally Beauty Holdings, Lowers Price Target to $11.5
Target:$11.50
-13.8%from $13.34
Aug 8, 2022Morgan Stanley
Morgan Stanley Maintains Underweight on Sally Beauty Holdings, Lowers Price Target to $11
Target:$11.00
-22.3%from $14.16
Jun 16, 2022Morgan Stanley
Sally Beauty downgraded to Underweight from Equal Weight at Morgan Stanley
Target:$12.00
-10.8%from $13.46

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