Watch on earnings:Revenue growth rate and guidance (consensus expectations typically 20-30% range)Adjusted EBITDA margins and operating leverage trajectoryCustomer count and average spend per customer trendsCTV revenue growth and percentage of total revenueFree cash flow generation and conversion rates
Key metrics:U.S. digital advertising spend growth rates (eMarketer, IAB quarterly reports) · Connected TV household penetration and ad-supported streaming adoption (Nielsen, Roku active accounts) · Google DV360 and Amazon DSP market share trends in programmatic display and CTV · UID2.0 adoption rates among publishers and advertisers (alternative to third-party cookies)