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Create free account to monitor ULTAulta beauty (nasdaq: ulta) is the largest beauty retailer in the united states and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. since opening its first store 25 years ago, ulta beauty has grown to become the top national retailer providing all things beauty, all in one place™. the company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including ulta beauty’s own private label.