seekingalpha.com
FitLife Brands' Irwin Acquisition Might Not Be Fully Priced In
FitLife Brands is executing a successful roll-up strategy in the supplement industry, highlighted by its acquisition of Irwin Naturals. The Irwin deal could double FTLF's revenue in 2026, with management guiding for $120M+ revenue and $25M adjusted EBITDA next year. Risks include whey protein shortages, margin pressure, and private-label competition, but FTLF's growth potential appears underappreciated by the market.
