businesswire.com
NIQ Launches Breakthrough Framework That Exposes Billions Lost to the Say–Do Gap
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ) today announced the launch of its Say–Do Gap Measurement Framework, an innovative behavioral metric set to transform how brands and retailers understand modern consumers and navigate a pressing challenge: consumers who say one thing but buy another. With economic uncertainty, shifting priorities, and increasingly value‑driven decision-making changing consumer habits, this growing disconnect has cost the industry more than 13 billion unit sales ove.
