How do I set a price alert for RMAX?

To set a RMAX price alert on Stock Alarm Pro, navigate to the RMAX quote page, select "Set Alert," choose your trigger type (price target, % move, RSI level, MACD, or volume breakout), and set your delivery channel. Stock Alarm Pro supports instant push notifications, SMS, and automated phone call alerts.

Can I get phone call alerts for RMAX?

Yes. Stock Alarm Pro provides real-time automated phone call alerts for RMAX. Phone call alerts ensure you are immediately awakened or interrupted during critical volatility events, overnight earnings moves, or strict stop-loss levels when silent push notifications might be overlooked.

What types of alerts can I set for Re Max Holdings Inc Class A?

Stock Alarm Pro supports over 125 trigger types for RMAX: price target alerts (above/below target), intraday percentage moves, RSI overbought/oversold levels, 50-day and 200-day moving average crossovers (golden cross / death cross), relative volume (RVOL) spikes, confirmed earnings date releases, and SEC Form-4 insider transaction filings.

How quickly will I be notified about RMAX price changes?

RMAX alerts are evaluated continuously in real-time against live market telemetry. Notifications are dispatched within sub-second latency via push notifications, SMS, or phone calls as soon as your trigger condition is met across regular, pre-market, and after-hours trading sessions.

Is Stock Alarm Pro free to use for RMAX alerts?

Yes, Stock Alarm Pro offers a free tier that includes 3 active price alerts for RMAX and other stocks. Full Pro membership is $20/month or $168/year with a 7-day free trial, unlocking unlimited alerts, phone call delivery, SMS, all 125+ technical indicators, institutional screeners, and real-time market telemetry across web, iOS, and Android.

RMAX Company Intelligence - Business Model, Drivers & Risks

RE/MAX Holdings, Inc.(RMAX)

$12.36—

WatchlistAsk AI Chart

RE/MAX Holdings, Inc.(RMAX)

NYSEAbout this data

$12.36—

WatchlistAsk AI Chart Studio

RMAX(RMAX)

RMAX

RE/MAX Holdings operates a global real estate franchise network with approximately 140,000 agents across 110+ countries, generating revenue primarily through franchise fees rather than transaction commissions. The company's asset-light model relies on brand strength and agent productivity, but faces structural headwinds from commission compression, alternative brokerage models (Redfin, Zillow), and declining agent counts in a softening housing market. Trading at 0.5x sales and 0.3x book value reflects deep value territory amid franchise system stress.

Real EstateReal Estate Franchise Servicesmoderate - Fixed costs include corporate overhead, technology infrastructure, and brand marketing (estimated 60-65% of operating expenses), while variable costs scale with agent count and transaction support services. The franchise model provides inherent operating leverage as incremental agents generate high-margin fees, but declining agent counts (industry-wide attrition estimated 5-10% annually in current environment) create negative leverage. Revenue contraction of 5.5% with operating margin compression to 13.1% demonstrates limited ability to flex costs quickly in downturn.

Business Overview

01Franchise fees from agent-owned brokerages (estimated 60-70% of revenue) - recurring monthly fees per agent

02Annual dues and continuing franchise fees (estimated 15-20%) - brand usage and support services

03Broker fees and other services including technology platforms, marketing, and lead generation (estimated 15-25%)

RE/MAX collects recurring franchise fees from independent broker-owners who operate under the RE/MAX brand, typically charging $1,000-1,500 per agent annually plus percentage-based fees on gross commission income. The model generates high gross margins (74%) due to minimal variable costs - no property ownership, no direct agent employment, and limited capex requirements. Competitive advantage historically stemmed from brand recognition and the 'everybody wins' commission structure that attracted top-producing agents, but pricing power has eroded as discount brokerages and technology platforms disintermediate traditional models. The company's profitability depends on maintaining agent count and transaction volumes rather than capital deployment.

What Moves the Stock

Agent count trends - net additions/losses across North American and international networks drive recurring revenue base

Housing transaction volumes - existing home sales velocity directly impacts broker productivity and fee generation

Franchise renewal rates and broker attrition - retention of existing franchisees versus system exits

Competitive positioning versus discount brokerages and iBuyer models - market share trends in key metros

Mortgage rate trajectory - 30-year rates above 6.5% significantly suppress transaction activity and agent economics

Watch on Earnings

Agent count by region (North America, Europe, other international) - leading indicator of revenue trajectoryRevenue per agent - measures productivity and pricing power within franchise systemFranchise sales and terminations - net system growth/contractionEBITDA margin and free cash flow conversion - ability to maintain profitability amid revenue pressureDebt service coverage and liquidity position given 1.03x debt/equity ratio

Risk Factors

Commission compression and alternative brokerage models - Redfin (1-1.5% listing fees), Zillow Flex, and flat-fee brokerages erode traditional 5-6% commission structure that supports franchise economics

Technology disintermediation - AI-powered home search, virtual tours, and direct buyer-seller platforms reduce perceived value of traditional agent services, particularly for younger demographics

Regulatory risk from DOJ/NAR commission lawsuits - August 2024 settlement requiring buyer-broker compensation transparency could fundamentally alter industry economics and reduce total commission pools by 20-30%

Market share loss to Compass, eXp Realty, and Keller Williams - competitors offering higher agent splits (80-90% vs RE/MAX's 95%+ but with different fee structures) and superior technology platforms

Brand erosion among millennial/Gen-Z buyers who prefer digital-first experiences and view traditional brokerages as outdated intermediaries

Debt service burden with 1.03x debt/equity amid declining revenues - interest coverage may compress if EBITDA deteriorates further

Limited financial flexibility for technology investments or acquisitions needed to compete with better-capitalized rivals (Compass raised $450M+ in equity)

Franchise system instability if broker-owners face cash flow stress - potential cascade of franchise terminations in prolonged downturn

StructuralCompetitiveBalance Sheet

Macro Sensitivity

Economic Cycle

high - Revenue directly correlates with housing transaction volumes, which are highly cyclical and sensitive to employment, consumer confidence, and wealth effects. Existing home sales typically decline 15-30% in recessions as households defer moves and credit tightens. The franchise model provides some downside protection versus commission-based brokerages, but sustained volume declines force agent attrition and franchise closures. Current 5.5% revenue decline suggests early-cycle stress.

Interest Rates

Extremely high sensitivity to mortgage rates, which drive housing affordability and transaction velocity. The surge in 30-year mortgage rates from 3% (2021) to 7%+ (2023-2024) reduced existing home sales by approximately 35% from peak levels, directly impacting agent productivity and franchise fee generation. Each 100bp increase in mortgage rates reduces affordability by roughly 10-12%, suppressing move-up buyers and first-time purchasers. Additionally, rising rates compress valuation multiples for asset-light service businesses as discount rates increase.

Credit

Moderate - While RE/MAX doesn't originate mortgages, housing transaction volumes depend heavily on mortgage credit availability. Tightening lending standards, higher down payment requirements, or reduced FHA/VA loan limits directly reduce addressable buyer pools. The company's own 1.03x debt/equity ratio creates refinancing risk if credit markets tighten, though current 1.65x current ratio suggests adequate near-term liquidity.

Live Conditions

30-Year TreasuryRussell 2000 Futures10-Year Treasury5-Year Treasury2-Year TreasuryS&P 500 Futures30-Day Fed Funds

Profile

value - Trading at 0.3x book value and 0.5x sales with 38.6% FCF yield attracts deep value investors betting on cyclical recovery and franchise model stabilization. The 110% net income growth (off depressed base) and high FCF generation appeal to contrarians willing to accept structural headwinds for mean-reversion potential. However, negative momentum (-32.7% 1-year return) deters growth and momentum investors. Dividend sustainability unclear given modest 2.9% ROE.

high - Small-cap real estate services company ($100M market cap) with high beta to housing cycle volatility. Stock exhibits 2-3x sensitivity to mortgage rate changes and existing home sales data releases. Illiquid trading (small float) amplifies price swings on modest volume. Recent 23% decline over six months demonstrates downside volatility in adverse macro environment.

Key Metrics to Watch

Existing home sales (NAR monthly data) - leading indicator of transaction volumes and agent productivity

30-year fixed mortgage rates - primary driver of housing affordability and buyer demand

Housing inventory levels (months of supply) - tight inventory (<4 months) supports pricing but limits transaction velocity

NAR agent count and productivity trends - industry-wide agent attrition signals competitive pressure

RE/MAX quarterly agent count by geography - company-specific market share and retention trends

Average home prices (Case-Shiller Index) - higher prices increase gross commission dollars but reduce affordability

Consumer confidence and employment data - correlate with household willingness to transact in housing market

housing debt real estate free cash flow pricing power

Explore More

Real Estate Stocks

More Real Estate stocks

Stock Comparison

Compare equities side by side

52-Week Highs Breakout

Stocks breaking to new annual highs

52-Week Lows Oversold

S&P 500 oversold value screener

Trending Momentum

Relative strength momentum leaders

Earnings Calendar

Upcoming earnings dates & reports

S&P 500 Screener

Filter and sort all 500 stocks

Strategy Focus List

Continuous multi-factor scoring & catalyst forensics

Market Movers

Today's biggest gainers and losers