roku pioneered streaming for the tv, and we aspire to power every tv in the world. we developed a streaming platform that delivers a best-in-class user experience. at the heart of the roku platform is our proprietary operating system, the roku os, which we built from the ground up. we believe that all television will be streamed, and that all tvs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the tv. we generate revenue from selling roku® streaming players in retail, licensing to tv oems and pay tv operators, and enabling content consumption, promotion and advertising sales on the platform. roku employs top talent with advertising, billing, data, mobile, marketing, tv and software expertise. the company is headquartered in saratoga, ca and was founded by anthony wood, inventor of the dvr. roku is backed by top-tier investors including fidelity, 21st century fox, hearst, sky,