alberto culver company manufactures, distributes and markets leading beauty care and other personal care products including tresemme, alberto vo5, nexxus, st. ives and noxzema in the united states and internationally. it is also the second largest producer in the u.s. of products for the ethnic hair care market with leading brands including motions and soft & beautiful. several of its household/grocery products such as mrs. dash and static guard are niche category leaders in the u.s.