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Create free account to monitor BRFHbarfresh (ootc: brfh), the leader in ready-to-blend frozen beverages, manufactures and distributes whirl class blended smoothies, shakes and frappes in a way that has transformed the blended beverage industry. in 2005, founder and ceo riccardo delle coste recognized an exploding interest in the “better for you” beverage segment, so he created barfresh. since 2009, frozen beverages have been the fastest growing category - not to mention, a $25 billion dollar industry - with smoothies representing one of the highest gross profit margins.