CPNFF(CPNFF)
CPNFF
Top line
How big the business is, and whether it is still growing.
Profit
The absolute dollars those margins produce.
Operating costs
Where the money goes before any of it becomes profit.
Cash generation
Whether reported profit actually turns into cash. This is the honest one.
Balance sheet
What the company owns, what it owes, and what is left for owners.
Returns on capital
Whether management earns a good return on the money it is given, and whether the balance sheet could take a hit.
Valuation
What the market currently charges for everything above.
