krispy kreme is a leading branded retailer and wholesaler of high-quality doughnuts and packaged sweets. our principal business, which began in 1937, is owning and franchising krispy kreme doughnut stores at which over 20 varieties of high-quality doughnuts, including our original glazed ® doughnut, are made, sold and distributed together with complementary products, and where a broad array of coffees and other beverages are offered. (2009 10k)