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Rollins, Inc.ROLNYSE
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Analyst Sentiment

Analysts are neutral — opinion is divided on direction.

Consensus Rating
Hold
17 analysts·Moderate coverage
47%
Rating Distribution
Strong Buy
00%
Buy
847%
Hold
953%
Sell
00%
Strong Sell
00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see modest upside — consensus target 6% higher.

Bear Case
$52.00
-14%
Consensus
$64.00
+6%
Bull Case
$72.00
+20%
Price Range17 analysts
Low
Consensus
High
$52.00
$72.00
Current Target
Current Price
$60.17
Upside to Target
$3.83

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

Earnings Surprises

Recent Analyst Actions

Feb 13, 2026Morgan Stanley
Rollins price target lowered to $70 from $72 at Morgan Stanley
Target:$70.00
+18.7%from $58.97
Feb 13, 2026Canaccord Genuity
Rollins price target lowered to $52 from $55 at Canaccord
Target:$52.00
-11.4%from $58.69
Feb 12, 2026RBC Capital
Rollins price target lowered to $67 from $70 at RBC Capital
Target:$67.00
+17.4%from $57.07
Feb 12, 2026Wells Fargo
Rollins downgraded to Equal Weight from Overweight at Wells Fargo
Target:$56.00
-14.6%from $65.60
Jan 21, 2026UBS
Rollins price target raised to $65 from $61 at UBS
Target:$65.00
+3.0%from $63.11
Dec 23, 2025RBC Capital
Rollins (ROL) PT Raised at RBC Capital; 'Steady Gains in a Shifting Macro Landscape'
Target:$70.00
+15.3%from $60.71
Dec 17, 2025Morgan Stanley
Morgan Stanley Upgrades Rollins (ROL) to Overweight
Target:$72.00
+21.1%from $59.46
Dec 5, 2025Barclays
Rollins upgraded to Overweight from Equal Weight at Barclays
Target:$72.00
+19.3%from $60.34
Nov 3, 2025Jefferies
Rollins (ROL) PT Raised to $66 at Jefferies
Target:$66.00
+14.6%from $57.61
Oct 31, 2025Canaccord Genuity
Rollins price target raised to $55 from $50 at Canaccord
Target:$55.00
-4.8%from $57.79
Oct 30, 2025Goldman Sachs
Rollins price target raised to $64 from $62 at Goldman Sachs
Target:$64.00
+10.7%from $57.79
Oct 28, 2025Wells Fargo
Rollins price target lowered to $63 from $65 at Wells Fargo
Target:$63.00
+11.9%from $56.28
Apr 24, 2025Goldman Sachs
Rollins price target raised to $61 from $56 at Goldman Sachs
Target:$61.00
+10.0%from $55.47
Apr 4, 2025Barclays
Rollins price target raised to $55 from $50 at Barclays
Target:$55.00
+5.3%from $52.21
Nov 4, 2024Barclays
Barclays Starts Rollins (ROL) at Equal weight
Target:$50.00
+4.5%from $47.86
Aug 12, 2024Wells Fargo
Rollins initiated with an Overweight at Wells Fargo
Target:$54.00
+13.0%from $47.78
Jun 20, 2024Stifel Nicolaus
Stifel Reiterates Buy Rating on Rollins (ROL)
Target:$54.00
+8.5%from $49.75
Apr 15, 2024UBS
UBS Downgrades Rollins (ROL) to Neutral
Target:$49.00
+10.5%from $44.35
Jul 13, 2023RBC Capital
Rollins Set To Leverage Technology Initiatives For Margin Expansion In FY23: Analyst
Target:$52.00
+18.7%from $43.80

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