our company's foundational belief is that the free market system of open, competitive trade is the only system that offers sustainable economic hope—along with personal dignity—to those most deeply mired in poverty. for us, sustainability is not a relegated program or detached department. it is our end goal. high-quality, carefully crafted coffee is our opportunity to make real change. coffee has provided us a chance to reimagine the playing field and build a stable, direct channel between farming communities and the end consumer. our team of quality experts, quality graders and coffee cuppers work with our roasters to create roast calculations that are unique to each varietal. they are working every day to develop unique blends and ensure consistency in every cup. we are headquartered in little rock, arkansas where we provide office coffee services to central and northwest arkansas. find our coffee at kroger, harps, bi-lo, winn-dixie, food lion and hannaford or online at www.westrockc