Apple Inc.AAPLNASDAQ
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Analyst Sentiment

Analysts lean bullish — 69% recommend buying.

Consensus Rating
Buy
29 analysts·High coverage
69%
Rating Distribution
Strong Buy
13%
Buy
1966%
Hold
828%
Sell
13%
Strong Sell
00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see moderate upside — consensus target 16% higher.

Bear Case
$220.00
-17%
Consensus
$306.31
+16%
Bull Case
$350.00
+33%
Price Range29 analysts
Low
Consensus
High
$220.00
$350.00
Current Target
Current Price
$263.75
Upside to Target
$42.56

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

Earnings Surprises

Recent Analyst Actions

Mar 3, 2026UBS
Evercore ISI Reiterates Outperform Rating on Apple (AAPL)
Target:$330.00
+25.1%from $263.75
Mar 2, 2026Stifel Nicolaus
Evercore ISI Reiterates Outperform Rating on Apple (AAPL)
Target:$330.00
+24.7%from $264.66
Feb 2, 2026Scotiabank
Evercore ISI Reiterates Outperform Rating on Apple (AAPL)
Target:$330.00
+22.2%from $270.01
Feb 2, 2026RBC Capital
Bernstein SocGen Group Reiterates Outperform Rating on Apple (AAPL)
Target:$325.00
+23.0%from $264.24
Jan 30, 2026KGI Securities
Apple upgraded to Outperform from Neutral at KGI Securities
Target:$306.00
+18.8%from $257.48
Jan 30, 2026Maxim Group
Apple upgraded to Buy from Hold at Maxim
Target:$300.00
+17.8%from $254.67
Jan 30, 2026Barclays
Apple price target raised to $239 from $230 at Barclays
Target:$239.00
-7.5%from $258.28
Jan 30, 2026Goldman Sachs
Apple (AAPL) PT Raised to $330 at Goldman Sachs
Target:$330.00
+27.8%from $258.28
Jan 26, 2026Jefferies
Apple price target lowered to $276.47 from $283.36 at Jefferies
Target:$276.47
+9.3%from $252.88
Jan 26, 2026Stephens
Apple (AAPL) PT Raised to $315 at JPMorgan, 'Robust iPhone Demand'
Target:$315.00
+23.6%from $254.95
Jan 9, 2026Evercore ISI
Apple price target raised to $330 from $325 at Evercore ISI
Target:$330.00
+27.4%from $259.04
Dec 17, 2025Jefferies
Apple price target raised to $283.36 from $246.99 at Jefferies
Target:$283.36
+3.9%from $272.61
Dec 17, 2025Morgan Stanley
Apple (AAPL) PT Raised to $315 at Morgan Stanley
Target:$315.00
+14.7%from $274.61
Dec 8, 2025Evercore ISI
Apple price target raised to $325 from $300 at Evercore ISI
Target:$325.00
+16.9%from $278.00
Dec 8, 2025Wedbush
Apple price target raised to $350 from $320 at Wedbush
Target:$350.00
+25.5%from $278.78
Dec 5, 2025CLSA
Apple price target raised to $330 from $265 at CLSA
Target:$330.00
+17.9%from $279.91
Dec 2, 2025Loop Capital Markets
Apple price target raised to $325 from $315 at Loop Capital
Target:$325.00
+13.1%from $287.26
Nov 3, 2025Bernstein
Apple price target raised to $325 from $290 at Bernstein
Target:$325.00
+20.2%from $270.37
Oct 31, 2025Argus Research
Apple price target raised to $325 from $280 at Argus
Target:$325.00
+20.1%from $270.64
Oct 31, 2025Evercore ISI
Apple price target raised to $300 from $290 at Evercore ISI
Target:$300.00
+8.6%from $276.23
Oct 31, 2025D.A. Davidson
Apple price target raised to $270 from $250 at DA Davidson
Target:$270.00
-2.3%from $276.23
Oct 31, 2025UBS
Apple price target raised to $280 from $220 at UBS
Target:$280.00
+3.5%from $270.41
Oct 31, 2025Robert W. Baird
Apple price target raised to $300 from $280 at Baird
Target:$300.00
+10.9%from $270.41
Oct 31, 2025Goldman Sachs
Apple price target raised to $320 from $279 at Goldman Sachs
Target:$320.00
+18.3%from $270.41
Oct 31, 2025Jefferies
Apple upgraded to Hold from Underperform at Jefferies
Target:$246.99
-10.6%from $276.23