How big the business is, and whether it is still growing.
Everything the company sold.
Latest quarter vs the same quarter a year ago.
Revenue left after the direct cost of delivering it.
What it costs to deliver the product.
How much of each revenue dollar survives the trip down the income statement.
The absolute dollars those margins produce.
Where the money goes before any of it becomes profit.
Whether reported profit actually turns into cash. This is the honest one.
What the company owns, what it owes, and what is left for owners.
Whether management earns a good return on the money it is given, and whether the balance sheet could take a hit.
What the market currently charges for everything above.