Principal Financial Group, Inc.PFGNASDAQ
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Analyst Sentiment

Analysts are neutral — opinion is divided on direction.

Consensus Rating
Hold
13 analysts·Moderate coverage
15%
Rating Distribution
Strong Buy
18%
Buy
18%
Hold
646%
Sell
538%
Strong Sell
00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Price is near analyst consensus — limited near-term upside expected.

Bear Case
$85.00
-6%
Base Case
$92.80
+3%
Bull Case
$100.00
+11%
Price Range13 analysts
Low
Consensus
High
$85.00
$100.00
Current Target
Current Price
$90.29
Upside to Target
$2.51

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

Earnings Surprises

Recent Analyst Actions

Jan 8, 2026UBS
Principal Financial price target raised to $92 from $88 at UBS
Target:$92.00
-0.4%from $92.36
Jan 8, 2026Barclays
Principal Financial price target raised to $85 from $82 at Barclays
Target:$85.00
-6.5%from $90.88
Dec 23, 2025Piper Sandler
Principal Financial price target raised to $100 from $94 at Piper Sandler
Target:$100.00
+12.1%from $89.24
Dec 15, 2025Morgan Stanley
Principal Financial price target raised to $93 from $87 at Morgan Stanley
Target:$93.00
+2.8%from $90.50
Oct 23, 2025Morgan Stanley
Principal Financial upgraded to Equal Weight from Underweight at Morgan Stanley
Target:$81.00
+2.4%from $79.14
Oct 9, 2025Evercore ISI
Principal Financial price target raised to $94 from $92 at Evercore ISI
Target:$94.00
+15.0%from $81.77
Oct 8, 2025Barclays
Principal Financial price target raised to $83 from $80 at Barclays
Target:$83.00
-0.7%from $83.57
Oct 7, 2025Morgan Stanley
Principal Financial price target raised to $80 from $77 at Morgan Stanley
Target:$80.00
-4.1%from $83.41
Oct 7, 2025Piper Sandler
Principal Financial price target raised to $94 from $92 at Piper Sandler
Target:$94.00
+12.7%from $83.41
Aug 18, 2025Morgan Stanley
Principal Financial price target raised to $77 from $75 at Morgan Stanley
Target:$77.00
-0.8%from $77.65
Jan 14, 2025Wells Fargo
Principal Financial price target lowered to $69 from $75 at Wells Fargo
Target:$69.00
-11.9%from $78.30
Oct 10, 2024Bank of America Securities
Principal Financial price target lowered to $91 from $94 at BofA
Target:$91.00
+4.0%from $87.51
Sep 4, 2024Barclays
Barclays Starts Principal Financial Group (PFG) at Underweight
Target:$74.00
-8.8%from $81.14
Aug 19, 2024Morgan Stanley
Principal Financial price target lowered to $83 from $85 at Morgan Stanley
Target:$83.00
+6.9%from $77.67
Jul 29, 2024RBC Capital
Principal Financial Group (PFG) PT Raised to $87 at RBC Capital
Target:$87.00
+6.8%from $81.44
Jul 18, 2024Jefferies
Principal Financial price target raised to $76 from $73 at Jefferies
Target:$76.00
-13.1%from $87.46
Jun 28, 2024Jefferies
Principal Financial price target raised to $78 from $74 at Jefferies
Target:$78.00
-1.8%from $79.46
May 17, 2024Piper Sandler
Piper Sandler Reiterates Neutral Rating on Principal Financial Group (PFG)
Target:$85.00
+0.5%from $84.56
Apr 5, 2024Piper Sandler
Principal Financial Group (PFG) PT Raised to $90 at Piper Sandler
Target:$90.00
+6.4%from $84.60
Feb 15, 2024Morgan Stanley
Morgan Stanley Upgrades Principal Financial Group (PFG) to Equalweight
Target:$75.00
-4.7%from $78.69
Dec 2, 2021Goldman Sachs
Principal Financial initiated with a Sell at Goldman Sachs
Target:$64.00
-7.8%from $69.38
Jul 5, 2021Credit Suisse
Credit Suisse Upgrades Principal Financial Group (PFG) to Outperform with Street High PT on Shifts to Capital Light, Higher Growth Fee Businesses
Target:$82.00
+33.3%from $61.50